NEW YORK — March 22, 2021 — Ralph Lauren Company immediately introduces Colour on Demand, a revolutionary dyeing platform that can rework how the style trade colors cotton – extra sustainably, extra successfully, and quicker than ever earlier than. The Firm has established Colour on Demand, a multi-phased system, with a transparent ambition to ship the world’s first scalable zero wastewater cotton dyeing system.
Yearly, trillions of liters of water are used for material dyeing alone, producing round 20% of the world’s wastewater.1,2 This untreated wastewater is extremely polluting and historically required rigorous, prolonged and dear remedy to make the water reusable. Designed to assist handle water shortage and air pollution brought on by cotton dyeing, Colour on Demand is a brand new system composed of a set of applied sciences that can allow the recycling and reuse of all water from the dyeing course of, establishing the world’s first scalable zero wastewater cotton dyeing system. Along with vital water financial savings, Colour on Demand dramatically reduces the quantity of chemical substances, dye, time and power used within the cotton dyeing course of. Additional, for the primary time within the trade, Colour on Demand additionally supplies a extra environment friendly and sustainable option to coloration cotton at any level in product manufacturing, relatively than on the outset. This can allow considerably shorter lead occasions for making product coloration selections.
“Conventional coloration dyeing is among the most polluting practices in our trade, and as a world model, we acknowledged the necessity to create a scalable resolution,” mentioned Halide Alagöz, Chief Product and Sustainability Officer at Ralph Lauren. “Colour on Demand considerably reduces the environmental affect of dyeing cotton, and as an additional benefit, will allow us to raised steadiness stock and meet personalised client calls for quicker than ever earlier than.”
To implement its groundbreaking method, Ralph Lauren introduced collectively 4 main innovators of their respective fields, together with Dow, a pacesetter in supplies science; Jeanologia, a pacesetter in sustainable options for garment and material ending, with excessive experience in garment dyeing and shut loop water remedy methods; Huntsman Textile Results, a world chemical substances firm specializing in textile dyes and chemical substances; and Corob, a world know-how chief in meting out and mixing options, to reimagine every stage of the coloring course of and be a part of this shared mission to create a extra sustainable and environment friendly system for cotton dyeing.
As a part of the primary part of Colour on Demand, Ralph Lauren optimized the usage of ECOFAST™ Pure Sustainable Textile Remedy, a pre-treatment resolution developed by Dow for cotton textiles. When used with present dyeing tools, ECOFAST™ Pure allows the usage of as much as 40% much less water, 85% fewer chemical substances, 90% much less power and a 60% discount in carbon footprint in comparison with conventional cotton dyeing processes.3 Ralph Lauren is integrating this course of into its provide chain and can launch product utilizing this know-how later this yr.
“Water shortage and air pollution are essential points for the style trade and thru our partnership with Ralph Lauren we’re working in direction of addressing these challenges,” mentioned Sheila Bonini, Senior Vice President, Non-public Sector Engagement at World Wildlife Fund. “Expertise has the power to speed up change at a scale that issues, so it’s thrilling to see Ralph Lauren establishing progressive new fashions that rework outdated practices and may ship measurable outcomes for individuals and planet. That is precisely the form of management we have to see from the style trade.”
Colour on Demand is one more vital step in Ralph Lauren’s journey to deal with its environmental footprint, which incorporates eliminating hazardous chemical use in its provide chain and lowering water use throughout its operations and worth chain by 2025. By 2025, Ralph Lauren goals to make use of the Colour on Demand platform in additional than 80% of the Firm’s stable cotton merchandise.