The newest SellCell survey of 5,000 Individuals confirms that person loyalty to the iPhone model hit an all-time excessive of 91.9%, up 1.4% from a yr earlier. On the identical time, customers reward Apple for the standard of smartphones and for the long-term help of previous fashions with updates to the iOS working system. 10% of these surveyed stated that the transition to Android is just too problematic, however some iPhone customers nonetheless do it for a lot of causes.
Former iPhone house owners cited three essential causes that prompted them to change to Android: higher screens, cameras, and bigger batteries. Additionally, customers famous that they like the variability in design and the openness of the Android working system, which could be custom-made.
By way of manufacturers, half of iPhone customers trying to improve to Android select Samsung, whereas 30% desire Google Pixel smartphones. That being stated, Samsung model loyalty plummeted from 85.7% in 2019 to 74% final yr.
Within the listing of the preferred smartphones, the locations are divided as follows: the iPhone 12 took first place with 17%, adopted by the iPhone 12 Professional Max with 12.7%, and the third place is occupied by the Samsung S21 (11.4%).
Apple lastly defeated Samsung within the world smartphone market
Apple overtook Samsung to grow to be the world’s main smartphone model amid report gross sales of iPhone smartphones. The corporate confirmed an enormous soar within the final quarter of final yr, whereas Huawei‘s place weakened significantly.
Based on Counterpoint Research, shipments of iPhone smartphones elevated 22% within the earlier quarter. The surge is pushed by the discharge of the iPhone 12 lineup, which helps fifth-generation networks. Additionally, gross sales of earlier fashions didn’t fall, the demand for which is steady after the worth decline.
The corporate has shipped 90 million smartphones and has greater than 23% market share. Analysts observe that Apple has strengthened its place within the premium section of smartphones in China. Based on Apple CEO Tim Cook dinner, two of the highest three promoting premium smartphones in China are from Apple.
The second place within the quarter belongs to Samsung, which acquired about 19% of the market. The third place went to Xiaomi, adopted by Oppo and Vivo, which took the fourth and fifth locations, respectively. Huawei dropped to sixth place.
If we take into account the outcomes for the yr, then Samsung is within the lead, Apple is second, Huawei is third, adopted by Xiaomi, Oppo, Vivo and Realme. The latter was the quickest rising model up to now yr.
Counterpoint Analysis’s knowledge is broadly in line with estimates by one other analyst agency, IDC, which now we have already revealed.
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