With operations in Chicagoland, Larger Philadelphia, and Massachusetts, Cradles to Crayons gives youngsters from start by means of age 12 residing in homeless or low-income conditions with the important objects they should thrive. The group engages volunteers to gather new and high-quality used youngsters’s items for distribution by means of their community of service companions and their revolutionary, on-line donation platform, Giving Manufacturing unit Direct.
Cradles to Crayons gives requirements similar to clothes, heat coats, hats and gloves, footwear, diapers and faculty provides. Final yr, the group served greater than 550,000 youngsters throughout the U.S. The financial affect of the Covid-19 pandemic has led to a rise in pressing requests from service companions as a quickly rising variety of households are pressured to decide on between shopping for groceries and different necessities like garments and diapers.
“Through the Covid-19 pandemic, Cradles to Crayons has distributed greater than 5.6 million diapers, a rise of 275% versus the identical interval a yr in the past,” says Lynn Margherio, Cradles to Crayons founder and CEO. “We’re thrilled to companion with First High quality and their Cuties diapers to assist help the greater than 1 in 3 households with younger youngsters nationwide who face diaper want—by means of the pandemic and past.”
First High quality and its workers have supported Cradles to Crayons previously with financial and product donations in addition to volunteer efforts. Now, First High quality is increasing and strengthening its relationship with Cradles to Crayons by donating a portion of its Cuties diapers gross sales to the group. Shoppers who buy any bundle of Cuties diapers —sizes new child to 7 — will, along with First High quality, contribute to serving to Cradles to Crayons flip compassion into motion.
“First High quality shares the assumption that everybody deserves entry to high-quality, on a regular basis necessities,” says Sima Delafraz, world chief of gross sales and advertising and marketing for First High quality. “We’re honored to companion with Cradles to Crayons to assist present youngsters with the objects they should be taught and develop.”